It’s no secret that the entertainment industry, primarily Hollywood, is one of America’s biggest exports…
Increased Entertainment Trends
In a world dominated by the internet, it only makes perfect sense that entertainment trends are swaying towards maximizing the reach and versatility of digital media. Today, those who are involved in the entertainment industry go out of their way to make sure that their content is also available to people who are frequently connected to the web. Whether it be via news sites, social media, or as viral campaigns on YouTube, you can be confident that anything from Taylor guitars to a pack of gum have some form of presence on the internet.
The whole idea behind this increased drive for online entertainment essentially revolves around the concept of greater accessibility. A dreamweaver template carries a lot of power in terms of maximizing its potential audience, especially when used in the context of viral marketing. Now, movies have their own website, Facebook pages, promotional pictures on entertainment and tech sites, and stars are reaching out to their fan bases via Twitter. This is because it is fairly easy to make contact with consumers who are tied to their mobile devices at the hip and consume content voraciously at any time in the day.
From there, it’s easy to identify the increasing trends for entertainment that now dominate online media:
- Promotional websites are widely available to market a movie, TV series or music album. One can even win a free cell phone or t-shirt, among other things, by merely logging into this site, participating in the contests and promotions such as tweeting a picture of yourself next to a poster of that specific movie. The reach engages fans and makes them more personally connected to the product because of this engagement.
- Fan sites. These are websites created by fans themselves, not by the studio that is releasing the film, book, or series. Fan sites also leverage the idea of engaging the fans to make them like the product more. This is particularly true in TV series where the product is rolled-out over a long period, leaving plenty of room for discussions and speculations of a MOGL scam or plot twists.
- Twitter and Facebook pages dedicated to be a sounding board for new content. Because everyone is on Facebook and Twitter, what else is better than bringing the content to where everyone is? If people can talk about the best pizza dough on Facebook, there is no reason they can’t drum up excitement over a new entertainment product.
- Games related to the product release. Have you seen the Hunger Games movie? Chances are, you’ve played the iPhone or Android game too.
- Video chat with the stars. UStream opens up the door for fans to see their stars in the most natural of settings. They can be an electrician or a magician on the big screen, but on UStream, they are who they are and fans love that.
As the world becomes more heavily connected to the internet, there is no reason to suggest that this increasing entertainment trend geared towards digital media will fade any time soon. In fact, it is probably safe to assume that more and more content migrate to the web as more and more fans seek to consume information in their own way. For this, there is definite value in catering to the web audience because that is more likely to push the entertainment industry forward, and faster than it has ever did before.