Marina and The Diamonds is the next Pop Queen

I have been meaning to blog/write/post music videos about Ms. Marina. Marina and The Diamonds a 23 year old brit who has been causing quite the buzz. She already has four music videos under her belt despite not releasing her debut album, and is number 2 in BBC’s Sound of 2010 list(whatever that is). Regardless the vocals of her songs are very distinct, and unique in comparison to the mainstream Pop scene. Truthfully though being “The Next Best Thing” takes branding. I love her music, and will probably “buy” her album, but she needs to refine her concept if she wants to be marketed towards the zombtween American market.  My prediction is that she is going to do well in Great Britain because they actually do appreciate good music over there, but for her to transcend her identity globally she will need to become more visually, and personally distinct from the rest of the pop scene. Though she does seem to fit in with the rest of the pop scene.

Here are her wide array of music videos.









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